Boost Your SEO on Google: A Comprehensive E-A-T Checklist for Website Optimization
Expertise:
- Create high-quality content that demonstrates your expertise in your field.
- Include detailed and informative articles that provide value to your audience.
- Use reputable sources and link to them to back up your claims.
- Ensure that your content is well-researched and accurate.
- Include author biographies that showcase their credentials and expertise.
Authoritativeness:
- Build high-quality backlinks from authoritative websites in your industry.
- Create and publish whitepapers, research papers, or industry reports to establish your authority in your field.
- Use social media platforms to engage with your audience and share your expertise.
- Ensure that your website has a professional design and is easy to navigate.
- Use customer testimonials or reviews to establish your authority and credibility.
Trustworthiness:
- Ensure that your website is secure and has an SSL certificate installed.
- Include a clear privacy policy and terms of service on your website.
- Use accurate and consistent NAP (Name, Address, Phone Number) information across your website and other online directories.
- Respond promptly to any negative feedback or reviews to demonstrate your commitment to customer service.
- Use high-quality images and videos on your website to improve user engagement and trust.