Boost Your SEO on Google: A Comprehensive E-A-T Checklist for Website Optimization

Here is a checklist to help you improve your website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) for SEO on Google:


  1. Create high-quality content that demonstrates your expertise in your field.
  2. Include detailed and informative articles that provide value to your audience.
  3. Use reputable sources and link to them to back up your claims.
  4. Ensure that your content is well-researched and accurate.
  5. Include author biographies that showcase their credentials and expertise.


  1. Build high-quality backlinks from authoritative websites in your industry.
  2. Create and publish whitepapers, research papers, or industry reports to establish your authority in your field.
  3. Use social media platforms to engage with your audience and share your expertise.
  4. Ensure that your website has a professional design and is easy to navigate.
  5. Use customer testimonials or reviews to establish your authority and credibility.


  1. Ensure that your website is secure and has an SSL certificate installed.
  2. Include a clear privacy policy and terms of service on your website.
  3. Use accurate and consistent NAP (Name, Address, Phone Number) information across your website and other online directories.
  4. Respond promptly to any negative feedback or reviews to demonstrate your commitment to customer service.
  5. Use high-quality images and videos on your website to improve user engagement and trust.

By following this checklist, you can improve your website’s E-A-T and enhance your SEO on Google. Remember that E-A-T is an ongoing process, and it requires a continuous effort to maintain and improve your website’s reputation and authority in your industry.



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