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Google Ads Case Study

Luxury Car Wanders: 18.9% CTR and 3,233 Conversions for a Goa Self-Drive Rental

Luxury Car Wanders rents premium self-drive cars, SUVs and Thars to tourists in Goa. We manage both their website and Google Ads, so the ads and landing pages work together to turn clicks into calls and WhatsApp bookings.

18.90%

Click-through rate

3,233

Conversions

14.98%

Conversion rate

21,579

Clicks

The Challenge

The Goal

What We Did

1. One tightly themed Search campaign

The goa_luxury_car_rental campaign groups keywords by car type and intent, such as Thar, luxury, 7-seater and self-drive.

2. Ad relevance & Quality Score

Ad copy that closely matches each search. “Luxury Car rental in Goa” has a Quality Score of 10/10 and a 30.95% CTR.

3. Call & WhatsApp tracking

Conversions tracked for calls from ads, website click-to-call and WhatsApp booking clicks.

4. Landing page fixes

We manage the website as well, and fixed car-listing CTAs, broken links and the WhatsApp booking flow so paid clicks convert.

Campaign Results

CampaignImpressionsCTRConversionsConv. rate
goa_luxury_car_rental (Search)1,14,16418.90%3,23314.98%

Top Performing Keywords

KeywordClicksCTRQuality Score
thar rent in goa3,19618.67%6/10
goa car rentals2,78518.55%8/10
Self Drive Car rental in Goa1,59019.79%6/10
Self Drive Car Rental near me1,87216.52%4/10
Luxury Car rental in Goa79330.95%10/10

Lifetime data from WBN Technology’s Google Ads manager account, as of October 2026. Conversions are the actions tracked in Google Ads for this account, such as calls, WhatsApp clicks and enquiries.

The account averages an 18.9% CTR, which is very high for Goa car rental, a competitive local search category.

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