- Rishi.webbharat
- +91-8745952657
- info@wbntechnology.in
This Mysore taxi and outstation cab operator’s earlier campaigns were getting impressions but very few clicks. We rebuilt the account into one focused Search campaign around local and route-based searches, and click-through rate went up more than five times.
CTR (new campaign)
Conversions
Cost per conversion
Clicks
Removed old overlapping campaigns and launched one structured Search campaign (WBN-Dec).
Dedicated ad groups for routes like Mysore to Coorg sightseeing, with ads written for that trip.
Targeted “private taxi near me”, “call a taxi near me” and “best taxi service near me” around Mysore.
Tracks call clicks, WhatsApp chats and Maps direction requests, since most taxi bookings start with a call.
| Campaign | Impressions | CTR | Status |
|---|---|---|---|
| WBN-Dec (rebuilt Search campaign) | 2,23,918 | 13.43% | Active |
| Old “Search ads” campaign | 27,058 | 2.19% | Removed |
| Old “Mysore call ads” campaign | 2,317 | 2.55% | Removed |
| Keyword | Clicks | CTR | Cost / conv. |
|---|---|---|---|
| mysore coorg sightseeing cab | 442 | 19.59% | ₹9.72 |
| cab service from mysore to coorg | 228 | 17.84% | ₹10.18 |
| private taxi near me | 952 | 13.11% | ₹13.18 |
| [travels mysore] | 358 | 14.57% | ₹13.35 |
| best taxi service near me | 448 | 11.90% | ₹15.42 |
Lifetime data from WBN Technology’s Google Ads manager account, as of October 2026. Conversions are the actions tracked in Google Ads for this account, such as calls, WhatsApp clicks and enquiries.
After the rebuild, CTR rose from about 2.2% to 13.43%. Route keywords like Mysore to Coorg now bring conversions for about ₹10 each.
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