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Google Ads Case Study

Mahakal Tempo Traveller: 5,287 Conversions at ₹25.53 Each with Google Ads

Mahakal Tempo Traveller offers tempo travellers and taxis for pilgrims and tourists around Ujjain and Indore. We combined Performance Max with a focused Search campaign to bring in high-volume enquiries at a very low cost.

  • Client: Mahakal Tempo Traveller
  • Tempo Traveller & Taxi · Ujjain & Indore
  • Service: Google Ads (PPC)
5,287

Conversions

₹25.53

Cost per conversion

18.73%

Conversion rate

₹4.81

Average CPC

The Challenge

  • Demand is seasonal and driven by pilgrim travel to Ujjain, Omkareshwar and nearby temples.
  • Small budget: the business needed results without overspending.
  • Travellers search in many ways: 12-seater, 9-seater, taxi, airport transfers.

The Goal

  • Generate a high volume of calls and enquiries at a low cost.
  • Cover both tempo traveller and taxi searches.
  • Grow without raising daily spend.

What We Did

1. Performance Max for reach

A Performance Max campaign (Tempo & Taxi) covers Search, Maps, YouTube and Display from one budget.

2. Search for high-intent terms

A separate Search campaign targets exact needs like “12 seater tempo traveller rental” and “tempo traveller in ujjain”.

3. Route & seat-size keywords

Keywords built around seat sizes and routes such as Ujjain to Omkareshwar, which match how pilgrims plan trips.

4. Low-CPC bidding

Bidding and budgets tuned to keep average CPC under ₹5 while conversion volume grows.

Campaign Results

CampaignClicksCTRConversionsCost / conv.
Tempo & Taxi (Performance Max)21,7038.14%4,385₹17.09
WBN-SER-29Jan2026 (Search)6,3589.34%902₹66.54

Top Performing Keywords

KeywordClicksCTRCost / conv.
12 seater tempo traveller rental2,70613.93%₹93.07
“tempo traveller in ujjain”3217.68%₹33.07
ujjain tempo traveller10215.89%₹68.89
9 seater tempo traveller rental1539.98%₹121.04
Best taxi service in Indore5319.87%₹166.63

Lifetime data from WBN Technology’s Google Ads manager account, as of October 2026. Conversions are the actions tracked in Google Ads for this account, such as calls, WhatsApp clicks and enquiries.

Total spend was about ₹1.35 lakh. That bought 5,287 conversions at ₹25.53 each, with an average CPC of ₹4.81.

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