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Google Ads Case Study

Sara Cabs Bus: 6,249 Google Ads Conversions for a Bangalore Tempo Traveller Business

Sara Cabs Bus rents tempo travellers, Force Urbania vans, Innova cars and mini buses in Bangalore. We rebuilt their Google Ads around the vehicles people actually search for, and brought the cost per conversion down to ₹76.84 across the account.

  • Client: Sara Cabs Bus
  • Tempo Traveller, Urbania & Innova Rental · Bangalore
  • Service: Google Ads (PPC)
6,249

Conversions

49,050

Clicks

₹76.84

Cost per conversion

₹9.79

Average CPC

The Challenge

  • Group travel searches in Bangalore are crowded with aggregators and large fleet operators.
  • A broad, generic lead campaign was costing over ₹800 per conversion.
  • Different vehicles (tempo traveller, Urbania, Innova) were competing inside the same ads and budget.

The Goal

  • Get a steady flow of calls and enquiries for each vehicle type.
  • Bring the cost per conversion well below the old generic campaign.
  • Put budget behind the vehicles that book best.

What We Did

1. Split campaigns by vehicle

Separate campaigns for tempo travellers, Force Urbania and Innova, each with its own ads, keywords and budget.

2. Keyword pruning

Paused expensive broad terms such as “luxury tempo traveller in bangalore”, which cost ₹401 per conversion, and kept the high-intent “on rent” searches.

3. Moved budget to winners

Phased out the generic lead campaign (₹812 per conversion) and shifted spend to the vehicle campaigns.

4. Negatives & tight targeting

Regular search-term reviews and negative keywords keep the campaigns focused on Bangalore rental intent.

Campaign Results

CampaignClicksCTRConversionsCost / conv.
WBN-SER-SEP/2025 (Tempo Traveller)34,2407.40%3,005₹85.13
Force Urbania Rental Bangalore7,4119.03%1,802₹56.17
Innova Car Rental3,12110.50%1,228₹32.87
Old generic lead campaign (phased out)3,37711.95%89₹812.66

Top Performing Keywords

KeywordClicksCTRCost / conv.
Tempo on rent in Bangalore1,44112.89%₹28.14
innova cabs in bangalore for outstation1,34711.14%₹26.57
Urbania on Rent in Bangalore2,38110.64%₹54.21
tempo for rent in bangalore3,81510.05%₹66.73
urbania on rent bangalore84515.53%₹50.98

Lifetime data from WBN Technology’s Google Ads manager account, as of October 2026. Conversions are the actions tracked in Google Ads for this account, such as calls, WhatsApp clicks and enquiries.

Splitting the account by vehicle made the ads more specific. The best vehicle campaigns now get conversions for ₹30–₹85, compared with ₹812 on the old generic campaign.

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More case studies:

Mahakal Tempo Traveller
Luxury Car Wanders
Mysore Taxi Service